> HELLO WORLD_

I'm JC Zabel_

UX leader building products that people actually want to use. 15+ years turning complex problems into simple, human-centered solutions.

Currently leading a team of 6 designers across Microsoft's Azure X, Resiliency, and Customer Health orgs. Before that, I built an IoT platform from scratch that scaled to 20M+ devices.

15+

Years in UX

3

Teams Built

20M+

Devices Managed

4

Industries

How I Lead

Grow the People

The best design orgs are built on trust and growth. I invest in 1:1s, design crits, and stretch assignments because a team that's learning is a team that delivers.

Ship > Perfect

I run my teams on a 75/25 rule. 75% speed and iteration, 25% craft. We ship working increments fast, then polish what matters. Momentum beats perfection.

Design the System

I think in systems, not screens. Scalable patterns, shared tokens, and reusable components mean the team moves faster and the product stays coherent as it grows.

Test What You Don't Know

We build confidently on what we know and test what we don't. Get it in front of users early, validate fast, and iterate. Assumptions are risks; feedback is fuel.

Building Things

Apps I've designed and built from scratch. The best way to understand engineering constraints is to ship code yourself.

Case Studies